Mastering Universal Co-Browsing
Helping customers online should be effortless, but many co-browsing software fall short – limiting where you can collaborate and what you can share. These restrictions create frustration for both businesses and their customers, making seamless support a challenge. Surfly takes a different approach, enabling true universal co-browsing without the usual roadblocks. In this guide, we’ll break down the common limitations of traditional co-browsing solutions, how Surfly overcomes them, and the key steps to mastering a frictionless online experience.
Let’s explore how Surfly redefines co-browsing tools with a smarter, more seamless approach.
Common Limitations of Co-Browsing Tools
Many co-browsing tools rely on an embedded approach, requiring code to be added to a website. While this enables collaboration, it comes with major drawbacks:
- Limited scope – embedded co-browsing only works on the pages where the code is added, restricting collaboration to a single website.
- Slow setup & maintenance – businesses must ensure the co-browsing tool is implemented, updated, and maintained on every page they want to support.
- Inconsistent experience – third-party elements like maps or payment portals may not integrate well, causing broken features.
Beyond these limitations, embedded co-browsing software struggles when users need to navigate beyond the business’s own website. Agents can’t guide customers through external sites, making it difficult to reference policies, forms, or third-party portals. Some cow-browsing solutions attempt to bypass this by switching to basic screen sharing, but this approach compromises quality – offering only a video stream with lower resolution, no interactivity, and sluggish performance that hinders real-time support.
How Surfly’s Technology Is Different
Surfly takes a completely different approach to co-browsing compared to embedded tools. Traditional solutions require adding code to each webpage, restricting collaboration to specific sites. Surfly, however, is codeless – meaning you don’t need to change anything, own the content, or install software for it to work. It enables true universal co-browsing, allowing users to interact seamlessly across the entire internet without limitations.
The key to Surfly’s innovation is its interaction middleware, a unique technology that sits between the browser and the website server. Instead of embedding code or relying on plugins, Surfly acts as a Central Station, connecting users to any website or web app without altering the original content.
By eliminating the constraints of embedded co-browsing, Surfly empowers businesses to offer fast, reliable, and frictionless online collaboration – no matter where their customers are.
The Benefits of Interaction Middleware
Unlike traditional co-browsing tools that embed code or rely on slow screen sharing, Surfly’s interaction middleware ensures a seamless browsing experience. Because Surfly acts as a transparent layer, websites function exactly as they normally would – without modifications or added burden on the browser. This means:
- Optimal performance – pages load at their normal speed, maintaining user satisfaction.
- No browser limitations – since Surfly processes interactions in the middle, users don’t have to worry about compatibility issues or performance slowdowns.
- Elimination of screen sharing – direct interaction with web content removes the need for inferior screen-sharing methods.
- Seamless multitasking with session tabs – Surfly’s session tabs function like a browser, enabling users to open multiple websites, web apps, and documents within a single session. This allows agents to prepare resources in advance, share and edit documents effortlessly, ensuring a smooth and flexible customer experience.
Experience Unmatched Online Engagement Through Surfly's Innovative Technology
Surfly’s commitment to true universal co-browsing ensures that you can support your customers seamlessly across the entire internet, delivering an unparalleled collaborative experience.
With Surfly, there’s no need to worry about compatibility issues, quality degradation, or obtaining change approvals; if it’s accessible online, it’s accessible through Surfly. This empowers your business to grow and enhance online services without the typical constraints.
To discover more about implementing true universal co-browsing, utilising session tabs, or understanding interaction middleware, contact Voitec today