The customer experience took centre stage at Cisco Live Melbourne 2024, where tech enthusiasts, innovators, and industry leaders converged to explore the future of collaboration and connectivity. With the theme Go Beyond, the teams at Telecom Software and Voitec joined the conversation, focusing on redefining the customer experience – starting with the first point of contact: the operator / attendant console.
We sat down with Mark Owens, Managing Director at Voitec, and Markus Nössing from Telecom Software to discuss Cisco Live, the samwin Attendant Console, and key insights for companies aiming to enhance their customer experience.
Q: How would you summarise Cisco Live in Melbourne this year?
Mark Owens: Firstly, Markus, it was wonderful to have you join us in Australia! I know it was quite the journey from Austria.
Cisco Live Melbourne was buzzing with energy, engagement, and insightful conversations. Compared to previous years, it felt like there was an even stronger focus on practical solutions for modern workplace challenges. How did you find Cisco Live, and what stood out about the challenges businesses face in Australia?
Markus Nössing: This was my first time attending a Cisco Live event, and I was truly impressed by the scale and energy. It was an incredible opportunity to witness the collaboration between Voitec and samwin in action while connecting with businesses to better understand the challenges in Australia, New Zealand and across the Asian region.
Q: What industry challenges were top of mind for attendees?
Markus: A key theme I noticed was the need for systems that are highly available and user-friendly. Attendees were eager to discover solutions that could seamlessly integrate into their operations.
Another point was the value customers place on having direct and meaningful contact with their suppliers. The event enabled us to engage in in-depth conversations with existing customers and explore opportunities with potential new partners.
Mark: Absolutely. Organisations are striving to streamline communication without compromising reliability. The samwin Attendant Console, with its intuitive and robust design, really resonated with attendees.
Q: What feedback did you receive about the samwin Attendant Console?
Markus: The feedback was overwhelmingly positive. Attendees consistently described the solution as intuitive, simple, and modern – qualities we’re proud to deliver. Seeing how well the console aligns with customer needs was incredibly rewarding.
Mark: Those exact words – intuitive, simple, modern – came up repeatedly in my conversations as well. The samwin Attendant Console’s ability to balance functionality with ease of use truly sets it apart.
We also received strong interest from healthcare providers in our healthcare solutions and how technology can be a game changer for them in driving a better customer experience in their industry.
Q: What were your most memorable moments from Cisco Live Melbourne?
Markus: For me, the highlight was visiting Australia and gaining a deeper understanding of the local market. The collaboration between Voitec and samwin was seamless, and it was inspiring to engage in discussions with customers and partners. These conversations provided valuable insights into their needs and aspirations.
Mark: I couldn’t agree more. The synergy between Voitec and samwin was on full display, making the event both memorable and impactful. The inspiring conversations we had reaffirmed the value we bring to the industry.
Closing Thoughts
Go Beyond truly captured the spirit of Cisco Live Melbourne 2024. The event showcased cutting-edge technology, meaningful collaboration, and a shared commitment to innovation.
The partnership between Voitec and samwin continues to thrive, and the enthusiasm surrounding the samwin Attendant Console underscores its relevance in today’s fast-evolving workplace.
As we look ahead, the connections and conversations from Cisco Live will undoubtedly fuel the next wave of innovation and success—centred on delivering exceptional customer experiences.